If you watch any Indian movie, you’ve seen a rating like U, U/A or A at the start. Those labels are given by the Central Board of Film Certification (CBFC), often called the Censor Board. Their job is to watch movies before they hit theatres, decide who can see them and make sure the content follows the law. For anyone involved in cinema – producers, distributors, or showroom owners – knowing the board’s rules can save time and money.
The board uses four main categories:
Getting the right rating is a matter of how much violence, sexuality or language the film contains. A mis‑rated film can face cuts, delays or even a ban, which hurts box‑office earnings and showroom footfall.
1. Submit the final cut to the CBFC office. You’ll need a printed copy, a digital version and a fee receipt.
2. Screening – the board’s examiners watch the film and note any objectionable parts.
3. Objection meeting – you’ll be called to discuss the issues. You can argue to keep scenes or agree to cuts.
4. Certificate issuance – once the board is happy, they issue the certificate with the assigned rating.
5. Release – you can now send the movie to theatres or digital platforms. Showrooms that sell tickets rely on this certificate to promote the film correctly.
The whole process usually takes 10‑15 days, but it can stretch if the film has many controversial scenes. Planning ahead helps showroom owners schedule promotions without last‑minute changes.
Many producers forget to ask for a “U/A” when the film is on the borderline. If you get an “A” rating but want a broader audience, ask the board for a re‑view with minor edits. Cutting a few seconds of graphic content often flips the rating without hurting the story.
Another pitfall is missing the paperwork deadline. The CBFC has strict dates for festivals and major releases. Late submissions lead to extra fees and postponed premieres, which can leave showroom slots empty.
Showrooms are the front line for movie tickets. When a film’s rating changes close to release day, the marketing material – posters, trailers, social posts – may need updating. Knowing the board’s timeline lets you prepare alternate promos for different ratings.
Also, some ratings affect pricing. An “A” film often draws adult crowds willing to pay a higher ticket price, while a “U” film attracts families and may need more seats. Adjusting seat allocation based on rating can boost daily revenue.
In short, the Censor Board’s decisions shape how movies are presented and sold. By staying informed about rating rules, certification steps and common hiccups, you can keep your showroom’s schedule smooth and your customers happy.
*Santosh*, a film by Sandhya Suri, faces a block on its release in India due to its portrayal of police brutality and caste issues. Despite international praise, including recognition at Cannes and a submission for the Oscars, the CBFC's demand for cuts remains unmet due to potential compromises on film integrity, spotlighting the ongoing tension between art and censorship in India.