The Return of Shein: How Reliance Industries is Reshaping the Indian Fast Fashion Market
Shein, a globally recognized fast fashion brand, reenters the Indian market through a strategic partnership with Reliance Industries. Previously banned in 2020 due to geopolitical tensions, Shein reemerges with locally manufactured products and stringent data provisions. Reliance supervises operations under a licensing agreement, and Shein fashions are expected to gain rapid popularity with the launch of a dedicated Indian app.